Belona part of the Optimum Group

Belona, a specialist in the manufacture of self-adhesive labels based in Oud Gastel (The Netherlands), will become part of the Optimum Group. The addition of Belona, including its subsidiary Sema Label, fits within the long-term strategic growth plan, which focuses on expansion, product diversification and internationalisation. The group management of the Optimum Group will take over the responsibility from the current owner/CEO Hans Reedijk.

‘We are delighted with the merger of Optimum Group and Belona, the last large printing company in the Netherlands that did not belong to a group. The formula of the Optimum Group is very successful and it boosts growth every time. We are therefore confident about the future possibilities of our combined group of companies regarding our customers, employees and suppliers’, state Hans Reedijk, the current owner of Belona, and Bart de Boer, the CEO of the Optimum Group.

www.optimumgroup.nl