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Discover meat origin with smartphone

22 January 2019

Consumers of Carrefour who buy traditional Belgian pork can now use a simple scan to trace the origin of this meat, they can do this scan with a smartphone. In this way, Carrefour meets consumers' demand for transparency in the food chain. This has been made possible in collaboration with Vinçotte. The entire value chain of all products from the 'Pork of the past' has been digitised. The block chain technology ensures the quality and transparency of the data.

The system uses the dynamic QR code that is applied to the product during the packaging process. The code can be scanned with any type of smartphone to trace the origin of a product.

Source: Vinçotte

Source: © Vinçotte

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Discover meat origin with smartphone

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